Panel 7
How is the "affective economy" of media images from film, television, advertisements, and their accompanying digital technologies, best considered? Perhaps, in terms of passionate or dispassionate resposnses? How is the viewer/consumer's seduction by media texts and products based in novel sensations and disposable emotional stimulation, or conversely, by generic repetition and consumer literacy and savvy? What are the communicative processes by which mediums are able to affect arousal in an audience? By what criteria do you select an appropriate methodology for critical inquiry into subjective media arousal and seduction?